Strategic incubation, mentorship, and structural support for early-stage ventures aligned with ethical business practices and sustainable growth.

Get to know us

A quiet capital house operating within the Smar Consortium ecosystem.
Structured with a family-office mindset, we partner with principled founders to build enduring businesses through patient capital, disciplined governance, and Sharia-aligned financial structures.

Get to know us

We deploy capital with the responsibility and restraint of a family office.

Operating under Smar Consortium, this platform exists to support businesses that value longevity over acceleration, substance over scale, and ethical financial compliance over convenience.

All capital is structured to remain Sharia-aligned, avoiding interest-based instruments, excessive uncertainty, and speculative exposure.

investment phil

Capital, in our view, is not a transaction — it is a custodial role.

Every engagement begins with values, governance, and founder character before financial structures are discussed. We believe strong businesses are built through clarity, accountability, and time.

Our mission

We're on a mission to change the way the housing market works. Rather than offering one service or another, we want to combine as many and make our clients' lives easy and carefree. Our goal is to match our clients with the perfect properties that fit their tastes, needs, and budgets.

Our vision

We want to live in a world where people can buy homes that match their needs rather than having to find a compromise and settle on the second-best option. That's why we take a lot of time and care in getting to know our clients from the moment they reach out to us and ask for our help.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.