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THE BEGINNING:

SMAR CONSORTIUM STARTED AS A FREE AGENT WITH INITIAL WORKS COMMISSIONED FOR CREATIVE DESIGN AND DIRECTION IN ART, FASHION. AND FURTHERED INTO WRITING FOR AUTHORS AND BRANDS AND LATER GROUNDED A STRONG FOOTHOLD IN CREATING-MANAGING PERSONAL AND COMMERCIAL BRANDS. WITH ONE LOOPING WITH ANOTHER, SMAR CONSORTIUM WAS BUILT GRACEFULLY ON A STRONG FOUNDATION FOR ITS FORMATIVE BEGINNINGS.

THE DEVELOPMENT:

WITH THE FREE AGENT PORTFOLIO GETTING RECOGNISED AND THE NUMBER OF COMMISSIONS INCREASING, IT WAS TIME SMAR CONSORTIUM WAS REGISTERED. SMAR CONSORTIUM IS FOUNDED; NOW A REGISTERED COMPANY WITH MULTIPLE BUSINESS AVENUES.

THE EVOLUTION:

FULLY ESTABLISHED, SMAR CONSORTIUM NOW WORKS IN AN INGENIOUS BUSINESS MODULE WITH THE PATHWAY LEADING TO GROUPING EXCELLENCE. SMAR CONSORTIUM'S ASSOCIATED ENTITIES IS LAYERED WITH ORIGINALITY, CREATIVITY AND CONTRIBUTE TO THE BETTERMENT OF THE SOCIETY.

THE SMAR IDENTITY

ARTWORKS
FOR SMAR:

EARLIER BI ARTWORKS

THE
IDENTITY:

THE INCESSANT NIGHTS CONCLUDED WITH A HAND-DRAWN SKETCH OF THE BRAND IDENTITY WITH VINES AND LEAVES AROUND THE INITIALS OF SMAR CONSORTIUM REPRESENTING LIFE, ITS LIVELINESS AND IN ABUNDANCE.

SMAR CONSORTIUM

SMAR TODAY:

THE CONSORTIUM IS AN ACTIVE ENSEMBLE DYNAMICALLY CREATING AND EXPLORING BUSINESSES AND ITS VENTURES.

SMAR BELIEF:

True excellence emerges when exceptional minds, ideas, and disciplines are brought together with purpose.

SMAR ETHOS :

TRUE EXCELLENCE EMERGES WHEN EXCEPTIONAL MINDS, IDEAS AND DISCIPLINES ARE BROUGHT TOGETHER WITH PURPOSE.

SMAR ETHICS :

INTEGRITY, TRANSPARENCY, AND SOCIAL RESPONSIBILITY ARE NON-NEGOTIABLE FOUNDATIONS AT SMAR CONSORTIUM.